A powerful brand influences corporate performance. At the basic level, the brand serves two interrelated functions: it impacts awareness and understanding; and it influences perceptions. Generally accepted market research has shown that if your target audience knows about you, they are more likely and willing to do business with you.
Our research into powerful brands, focuses on a metric we call BrandPower. It is an aggregate measure that represents both the size (Familiarity) and quality (Favorability) of a company’s brand. In one metric, we capture the breadth of, and sentiment toward, a corporate brand.
A single score offers an advantageous perspective to evaluate the performance of a corporate brand. It allows companies to see the effect of their brand investment by tracking their own score over time. It enables easy comparison among competitors, against industry averages and against world-class-brands. It also allows us to contrast multiple industries to better understand the market dynamics that impact brand.
We create brand strategy using digital media (website and social media) with experienced team member in the field.